The SBA.gov site provides businesses with tips and advice on making the most of this day.: https://www.sba.gov/about-sba/sba_initiatives/small_business_saturday_2014
American Express provides a $25 statement credit when you register and make purchases on your card: https://www.americanexpress.com/us/small-business/Shop-Small/
The day even has its own twitter account: https://www.twitter.com/ShopSmall
Whether you are a small business owner or shopper there are many ways to get involved and support the small businesses with in your community on this day to kick off the holiday shopping season.
So get out there, work off some of that turkey and Shop Small!