What is KICKSTARTER? + An Appealing Plan: The Book

For 30 days June 11 to July 11 2014, I will be holding a Kickstarter Campaign to help publish my upcoming book. I have received a few questions about how the program will work and thought that it would be helpful to share information regarding the process, site and how to get involved.

If after you read this you still have ANY questions regarding how it works please feel free to direct any questions to me at krayl@AnAppealingPlan.com.

PLEASE NOTE:  Please be sure to sign up to receive an update  by clicking and completing the form here.  Join the Facebook Event Page here to stay connected. AND visit the live Pre-Sale Campaign here.

 

 

1. What is Kickstarter?

   Kickstarter is a funding platform for creative projects. Everything from films, games, and music to art, design, and technology. Kickstarter is full of ambitious, innovative, and imaginative projects that are brought to life through the direct support of people like you!

   Since our launch on April 28, 2009, over $1 billion has been pledged by more than 5 million people, funding more than 60,000 creative projects. If you like stats, there’s lots more here.

2. How does Kickstarter work?

   Thousands of projects are funding on Kickstarter at any given moment. Each project is independently created and crafted by the person behind it. The filmmakers, musicians, artists, and designers you see on Kickstarter have complete control and responsibility over their projects. They spend weeks building their project pages, shooting their videos, and brainstorming what rewards to offer backers. When they’re ready, creators launch their project and share it with their community.

   Every project creator sets their project’s funding goal and deadline. If people like the project, they can pledge money to make it happen. If the project succeeds in reaching its funding goal, all backers’ credit cards are charged when time expires. If the project falls short, no one is charged. Funding on Kickstarter is all-or-nothing.

3. What are the basics?

   A project is a finite work with a clear goal that you’d like to bring to life. Think albums, books, or films.

   The funding goal is the amount of money that a creator needs to complete their project.

   Projects are all-or-nothing. No one will be charged for a project unless it reaches its funding goal. This way, creators always have the budget they scoped out before moving forward.

   A creator is the person or team behind the project idea; working to bring it to life.

   Backers are folks who pledge money to join creators in bringing projects to life.

   Rewards are a creator’s chance to share a piece of their project with their backer community. Typically, these are one-of-a-kind experiences, limited editions, or copies of the creative work being produced.

4. Why is funding all-or-nothing?

   All-or-nothing funding is a core part of Kickstarter and it has a number of advantages:

   It’s less risk for everyone. If you need $5,000, it’s tough having $1,000 and a bunch of people expecting you to complete a $5,000 project.

   It motivates. If people want to see a project come to life, they’re going to spread the word.

   It works. Of the projects that have reached 20% of their funding goal, 81% were successfully funded. Of the projects that have reached 60% of their funding goal, 98% were successfully funded. Projects either make their goal or find little support. There’s little in-between.

   To date, an incredible 44% of projects have reached their funding goals.

5. What is Kickstarter for?

   Everything on Kickstarter must be a project. A project has a clear goal, like making an album, a book, or a work of art. A project will eventually be completed, and something will be produced by it.

   Kickstarter does not allow charity, cause, or “fund my life” projects. Check out our rules for details.

6. Why do people back projects?

   Many backers are rallying around their friends’ projects. Some are supporting a new effort from someone they’ve long admired. Some are just inspired by a new idea, while others are motivated to pledge by a project’s rewards — a copy of what’s being produced, a limited edition, or a custom experience related to the project.

   Backing a project is more than just pledging funds to a creator. It’s pledging your support to a creative idea that you want to see exist in the world.

    

   {the above copy is directly from the Kickstarter website}